Product discovery – powered by search, merchandising, product recommendations and personalization – plays a vital role in driving eCommerce performance. It helps retailers increase sales and average order values, while also improving customer loyalty through a better consumer experience.

The State of Product Discovery in Digital Commerce 2023, produced by London Research in partnership with Crownpeak, explores the impact of the cost-of-living crisis, and highlights what ecommerce leaders are doing to optimise performance. Based on a survey of almost 300 merchants, the report contains the following sections:

• Introduction – What is product discovery?
• The impact of the cost-of-living crisis
• Understanding the customers’ problems
• A holistic approach to product discovery
• Product discovery challenges, and how technology is helping retailers solve them
• Recommendations